New to NAMs? Transitioning to Animal Origin-Free? Start Here.

Build your first human-relevant model—or transition your existing workflow to animal origin-free with an experienced partner.

For more than 10 years, TheWell Bioscience has pioneered advanced 3D cell culture and animal origin-free technologies. Our platform has supported 2,000+ organizations, 500+ cell and tissue models, and 400+ scientific publications across research, drug discovery, disease modeling, regenerative medicine, and translational applications.

Today, our end-to-end animal origin-free platform extends beyond 3D matrices to support complete model development—from cell expansion and 2D/3D culture to advanced NAMs and workflows moving toward GMP.

Whether you want us to develop your model with you or you are ready to build it in your own lab, our scientists can help you select the right approach, establish and optimize your workflow, and accelerate your transition to a more defined, reproducible, animal origin-free system.

Start with a complimentary scientific consultation and preferred access to launch programs.

Book Your Consultation See how it works

500+ 

Cell & Tissue Models

200+ 

Organizations

400+ 

Publications

Find the right path for your research

TheWell Bioscience can help at every stage.

STARTING OUT

New to NAMs and 3D Models
Design or establish your first model from 2D to an advanced 3D/NAMs workflow.

TRANSITION

Moving from animal-derived materials to defined, animal origin-free workflows.

ADVANCE

Develop more controlled, reproducible workflows and support the transition toward GMP-compatible materials and processes.

How the program works

Exclusive Pricing, Built for Every Stage of Growth.

PHASE 1 | MONTHS 1-3

Up to 40%
Launch rate – full platform

Highest introductory benefit + free consultation + first-model support

PHASE 2 | MONTHS 4-6

25%
Build rate – full platform

Ongoing preferred pricing + workflow review + expansion support

🔓Unlocks when you book a consult or place your 1st order.

AFTER THE PROGRAM

Grow
Exclusive Loyalty Rate

Transition qualified accounts to long-term /volume / project pricing

eveerything you need to build your 3d workflow

Model Establishment → Culture & Expansion → Culture Vessels → Recovery → Analysis → Screening / Services

Synthetic, Chemically Defined Hydrogels

RocketCell iPSC Basal Medium bottle with several small vials on a white background (cell culture reagents set).

AOF and XF Media and Supplements

Premium Growth Factors

3D Culture Plates, Inserts, and Vessels

Cell and Organoid Recovery Solutions

3D Cell Analysis Reagents and Assays

NEW TO 3D? BUILD YOUR FIRST MODEL WITH US.

Not sure which matrix, medium, supplements, culture format or assay to use? Book a free consultation with our scientists. We can help define the workflow and, when needed, support hands-on model development through our 3D services.

Learn more about 3D models on demand

READY TO MAKE THE SWITCH TO ANIMAL ORIGIN-FREE CULTURE?

Book your free consultation

Tell us what you’re working on and what you’re interested in. A specialist reviews your application and reaches out to schedule your session.

3D CULTURE STARTUP PROGRAM
Organization Type
Where are you in your 3D journey?
Select Product (Check all that apply)
Select Services and Expert Support
When do you plan to start?

FAQ

Who is eligibile for the program?
  • Biotech companies and research laboratories within 12 months of launching a new facility or securing new funding.
  • Any lab that is new to 3D cell culture, or transitioning to an animal origin-free / xeno-free workflow.
  • One enrollment per organization or lab. All applications reviewed and approved by TheWell Bioscience.
  • Available in USA, Canada, and Europe.
  • Open to Biotech, Industries, Academe, Government, and or Non-Profit.

Approved participants receive Launch Program benefits for six months. The program uses a 3 + 3 structure: enhanced launch benefits during months 1–3 followed by growth-stage benefits during months 4–6.

All catalog products across the platform — VitroGel®, RocketCell™, CytoGrow™, VitroPrime™, VitroGel® Cell Recovery, and Cyto3D® — plus discounted access to customized formulation and 3D services. Customized, bulk, and third-party/instrument items may be quoted separately.

  • Synthetic, Chemically Defined Hydrogels
  • Animal Origin-Free Culture Media and Supplements
  • Premium Growth Factors
  • Premium Culture Plates and Inserts
  • Cell Harvesting Solution
  • Reagents for 3D Cell Analysis

Yes. Participants receive standard technical support plus complimentary 3D scientific consultation during the introductory period to help select, establish and optimize the workflow.

Yes. Our scientists can help define the workflow and recommend the appropriate products and conditions. When hands-on experimental work is required, eligible participants receive preferred pricing on qualifying 3D model development and optimization services.

For more information, go to https://www.thewellbio.com/3d-cell-culture-service/3d-models-on-demand/

Yes. Customized formulations and eligible 3D services are available to program members with preferred program pricing or project-specific quotations.

Program pricing generally cannot be combined with other promotions, contract pricing or special offers unless approved by TheWell Bioscience.