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TheWell BioLaunch Program
New to 3D Culture?
Build your Animal Origin-Free Workflow With Us
Exclusive launch pricing across our full end-to-end platform, plus free 1:1 scientific consultation and hands-on help to build your first 3D model. For new labs, new companies, and anyone switching off animal-derived ECM.
WHAT YOU GET
Everything to start 3D — animal-origin-free, from day one
Three things every program member gets. The discount gets you in; the science keeps you here.
Exclusive
Launch Pricing
Program pricing across the entire catalog, structured to grow with you — not a one-time coupon that ends in a cliff.
AOF End-to-End Workflow
A complete, defined workflow.
No animal-derived ECM required.
Expert Support & Consultation
Up to 4 hours of 1:1 workflow design with our scientists — and we’ll help you build your very first 3D model.
Pricing that lands you— then grows with you.
Instead of a deep one-time discount that ends abruptly, your savings step down across two 3-month phases and then continue at a standing loyalty rate. Phase 2 unlocks the moment you engage with us.
PHASE 1 | MONTHS 1-3
40%
Launch rate – full platform
Applied automatically once your application is approved.
PHASE 2 | MONTHS 4-6
25%
Build rate – full platform
Keep building your workflow for continued savings.
Unlocks when you book a consult or place your 1st order.
AFTER THE PROGRAM
Grow
10-15% Loyalty Rate
Your transition into ongoing loyalty pricing as your lab scales.
END-TO-END PLATFORM
One animal origin-free workflow
Program pricing cover every stage— establish, culture, feed, grow, recover, and analyze your 3D models.
WHY MEMBERS STAY
We don’t just ship products — we build the model with you
BOOK YOUR FREE CONSULTATION
Up to 4 hours,
1:1 with our scientists
Bring your cell type and your goal. We’ll design an animal-origin-free 3D workflow around it — hydrogel selection, media, growth factors, and readouts.
- Workflow & product selection for your application
- Protocol design and troubleshooting
- Regulatory / scale-up guidance for industry teams
BUILD YOUR 1ST 3D MODEL WITH US
Hands-on help to get
your first model working
New to 3D or coming off Matrigel®? Our team helps you design, run, and troubleshoot your very first 3D model — so you get to data faster, with confidence.
- Guided setup with your chosen cells
- Complementary samples to trial before you scale
- Follow-up support as you move to routine use
ELIGIBILITY
Made for the start of your 3D journey
- Biotech companies and research laboratories within 12 months of launching a new facility or securing new funding.
- Any lab that is new to 3D cell culture, or transitioning to an animal-origin-free / xeno-free workflow.
- One enrollment per organization or lab. All applications reviewed and approved by TheWell Bioscience.
- Available in USA, Canada, and Europe.
- Open to Biotech, Industries, Academe, Government, and or Non-Profit.
FREQUENTLY ASKED QUESTIONS
Biotech companies, academic labs, and research institutions that are either:
- within 12 months of launching a new facility or securing new funding, or
- new to 3D cell culture or transitioning to an animal-origin-free / xeno-free workflow.
All applications are reviewed and approved by TheWell Bioscience.
Up to 6 months, in two phases: 3 months at the Launch rate (40%), plus a further 3 months at the Build rate (25%) once you book your free consultation or place your first order. Afterward you transition into ongoing loyalty pricing.
Up to 4 hours of free 1:1 scientific consultation, hands-on help to build your first 3D model with our scientists, complimentary samples, and discounted customized formulation and 3D services.
All catalog products across the platform — VitroGel®, RocketCell™, CytoGrow™, VitroPrime™, VitroGel® Cell Recovery, and Cyto3D® — plus discounted access to customized formulation and 3D services. Customized, bulk, and third-party/instrument items may be quoted separately.
- Synthetic, Chemically Defined Hydrogels
- Animal Origin-Free Culture Media and Supplements
- Premium Growth Factors
- Premium Culture Plates and Inserts
- Cell Harvesting Solution
- Reagents for 3D Cell Analysis
Everyone gets the same core pricing — we tailor the consultation and support to your setting instead. For academic customers, program pricing replaces standard academic pricing and can’t be combined with it.
GET STARTED
Book your free consultation
Tell us what you’re working on and what you’re interested in. A specialist reviews your application and reaches out to schedule your session.
